In today’s world of Instagram, Snapchat, Twitter, Facebook and countless social media forms, people seem to be giving much more importance on keeping their social media account happening and acceptable for their followers and viewers they have, in the virtual world. And this has been gaining momentum since the recent years. If you’re not on Instagram, you might be considered an outcast of the group, or made to be so ancient and out of civilisation. Well, we’re not blaming you for that! It is totally okay not to let yourself lost in this virtual world where most people get blinded by figures and numbers which, most of the time, doesn’t really validate anything at all. But we all seem to be looking for social acceptance and validation, and hence, feel pressured to keep up with the up and coming trends and practices. Having huge number of Instagram followers seem to be taking a toll on most social media users. While for a great deal of users, it serves as a good business platform. And all those followers and likes greatly matters. In need of followers in thousands, instantly or almost instantly? Well, as an Instagram user, you can now purchase Instagram followers on various sites to help you get all the needed followers of your account. Yes! You heard that right. You can pay actual money to gain followers and maintain your feed to please and keep the entertainment going for your followers.
As unethical this might seem, this is as true as it gets! And users continue to get instagram followers and try to ladder up their way to being a blogger and eventually an ‘instaceleb”. There are various ways of making revenue. And with instagram paidpatnership on the rise, the number of followers bloggers and instagrammers have seem to have all the more prevalence than ever. And people are ready to go any length to keep the cash flowing, pay those bills and make their presence felt in the world of Instagram. Buying those likes and followers do have the bright side! For a lot of companies looking for public figures to promote their brands, one of the best way to decide on who to approach and pay can easily be based on how many likes and followers these bloggers and instagrammers have. For a lot of instagrammers, those numbers and figures became their lifeline. It helps them gain business deals and sign contracts with various companies, ranging from fashion to athletic brands, beauty to skincare brands and the list goes on.
Instagram has become a very ideal platform for various companies, small businesses and people from all walks of life to put together their goods and merchandise and also promote themselves to reach to a bigger audience. And yes, paying those instagram celebs with millions of followers and likers makes the perfect promotional approach. And perhaps, this is where the ends justify the means!
But do you think, perhaps, we are crossing the line by going beyond our ethics, simply and blindly conforming to whatever is trending? Well, we never know!